Website Redesign for Cleveland-Based Speech Therapy Private Practice
As a Squarespace web and graphic designer, I recently had the pleasure of redesigning the website for Buckeye Speech Path, a boutique-style speech therapy private practice in Cleveland. The goal was to create an engaging, user-friendly site that accurately reflects their brand. Allow me to walk through this successful website redesign!
Understanding the Client's Vision
The first step was understanding Buckeye Speech Path's unique needs and goals. After filling out my website questionnaire and meeting several times with the client, we identified their key objectives:
Create a look and feel that communicates their brand to potential clients
Highlight monthly topics and blog posts to educate clients
Add a booking feature for Buckeye Speech Path’s in-person communication group classes
Provide easy-to-find and engaging information for potential clients
Develop an inquiry page to capture potential clients’ contact information
Enable Buckeye Speech Path to make simple site edits on their own
Crafting a User-Friendly Experience
To create a welcoming online presence, we focused on user experience:
Clean and Intuitive Layout: Designed a layout that guides users effortlessly through the site, making it easy to find information.
Color Scheme and Typography: Chose a soothing color palette and readable typography to convey trust and comfort.
Imagery and Graphics: Used high-quality images and custom icons to make the site engaging and relatable.
Implementing Features That Simplify the Client Process
To streamline the client process, we integrated several key features:
Responsive Design: Ensured the site looks and functions well on desktops, tablets, and smartphones.
Scheduling Feature: Added Squarespace’s Acuity feature for booking their in-person communication classes.
Client Portal: Linked to their client portal with valuable information for easier access.
The Results
The final product is a modern, user-friendly website that effectively serves Buckeye Speech Path's clients. This redesign enhances communication, simplifies the client process, and significantly benefits the practice. If you’re looking for a website redesign that combines aesthetic appeal with user-friendly design, I’d love to help bring your vision to life.