Kristin Dabney Coaching
Services: brand identity & website design
Certified Leadership coach, Kristin Dabney guides female leaders by implementing new strategies, mindsets, and assistance in various areas of their lives.
Kristin came to me wanting to refresh her business with a new brand identity and website. Both concepts were designed with approachability, sophistication, and femininity in mind to attract her target audience of female leaders.
Logo Variations
Kristin was supplied with three logo variations:
Primary logo: The primary logo will be used across primary brand materials. The bold initials within the logo allow the audience to easily identify Kristin’s brand and the clean, simple typography enhances the brand’s professionalism.
Secondary logo: The secondary logo is a simplified version of the primary logo. It is more compact and may work best on smaller brand materials.
Submark logo: The submark is best used to fit in small spaces where the larger logo variations won’t work.
Brand Patterns
Brand patterns were created to be used as complementary elements. These patterns may be used at a variety of scale, opacity, and various brand colors. I utilized these brand patterns throughout Kristin’s website as background images.
Brand Guideline
Kristin was supplied with a brand guideline that explained how to properly use her visual brand assets. By following brand guidelines, Kristin’s brand will maintain professionalism and consistency across various applications.
Website Design
Home pagedesign
